What is A2P 10DLC Registration

As part of the phone industry’s efforts to combat spam and improve the delivery of legitimate text messages, organizations that send text messages to US ten-digit phone numbers are required to register the phone numbers that they are using for their SMS messaging campaigns.

Ensure delivery of your text message by registering your SMS campaign with an A2P trust vendor.

Such registries use standard ten-digit phone numbers (also known as 10DLC) as part of an industry-wide effort to reduce unwanted text messages. All major communications service providers, including Twilio and DialPad, are members of such trust vendors.

How do I know if I am affected by this?

All companies that use SMS will be affected by the new industry rules, including person-to-person conversational messages, but you are more likely to notice an impact on your messaging if you send a substantial amount of outbound SMS, such as large companies, companies that use messaging for marketing.

Why do I need to register my SMS messaging campaign?

By registering, you validate your company to the United States messaging ecosystem, which will:

• Ensure your messages get delivered to your users and customers, and
• Reduce the cost to your business based on Grab Your Reviews passing through the increased costs of unregistered campaign messages.

What do I need to do?

• Business Profile Registration
• A2P Brand Selection and Registration
• SMS campaign use cases within the ecosystem.

Before you begin the registration process for A2P 10DLC, you will need to have the following information on hand:

Please note: If you have a US entity or an International Tax ID, use EIN to register your business profile and to avoid brand registration failures. Do not use a DUNS number.

Business Profile Registration

Business Information

Business Name Physical Address (Street, City, State/Province/Region, Postal Code, Country) Business Identity (Direct Customer or ISV/Reseller/Partner) Business Type (Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit) Company Type (Private/Public) Stock Ticker & Exchange (if Public) Business Registration Number/Tax EIN and Type (DUNS or Business License) Industry Website Regions of Operations

Point(s) of Contact

One authorized representative with the following info: Name Email Title Phone Number Job Position (Director/VP/GM/General Counsel/CEO/CFO) You may use one point of contact from your own company as the authorized representative across all of your customers for registration purposes in case of Standard Brands. For Starter Brands, you should collect unique contact information for each Starter Customer Profile you create. Contact information cannot be duplicated across Starter Customer Profiles. Providing a second authorized representative is optional.

 

SMS campaign use cases within the ecosystem.

We will be submitting this information to carriers so they understand what type of messages you’ll be sending. Each A2P Campaign use case registration fee is $15 (a one-time registration fee at the time of vetting). In addition, carriers charge a monthly fee ranging from $1.5 to $10, depending on your campaign use case. Declaring your exact campaign use case rather than using a mixed campaign use case will generally result in higher limits from AT&T because you're being more specific about what messages you are sending.

https://support.twilio.com/hc/en-us/articles/1260801844470-List-of-campaign-use-case-types-for-A2P-10DLC-registration

https://support.twilio.com/hc/en-us/articles/4402972441243-Special-Use-Cases-for-A2P-10DLC